About yo.mi.mio

yo.mi.mio is a company dedicated to the design, manufacturing and distribution of bags and accessories for women. yo.mi.mio specializes in accessories for special events such as cocktails, ceremonies and celebrations.

What does yo.mi.mio mean?

yo.mi.mio is an assembly of the words “I” “me” “mine” in Spanish. The words refer to the concept of possession and attaching personal significance to an object. Its three-word form represents the three principal lines of the collection: bags, scarves and belts. The name attempts to reflect an organic form and freshness, while playing with the concept of being just a little bit selfish. Stylistically, the brand takes its cue from the ‘cinema’. Each year, the collection pulls upon different influences found on the silver screen.

About the Director: Miranda Jelicié

2004-Present

Launch of yo.mi.mio, her own accessories line, where the "bag" is the central protagonist.

Development of 8 collections of bags, scarves and belts for yo.mi.mio and other firms. Investigation of trends and the development of new forms, materials and functions for women's accessories. Supervision and final control over production. Organization of sales campaigns during Paris and Barcelona fashion weeks.

Achievements

Since 2005, her collections have been sold in some of the best boutiques and department stores in the world, such as: Mode et Jacomo in Japan, Valkoinen Elefantti in Finland, Museum of Bags and Purses in Holland, Vakko in Turkey and Essentia in the U.S.   In Spain, shops include: Carmina Rotger, Gratacós, Textile Museum Shop, Botiga Liceu Laie, Zsu Zsa, N'ude, Elisa Brunells y Elva.

Participation in international trade shows such as Premiere Classe in Paris, IFEMA in Madrid and Maremagnum Boutique in Barcelona.

Presence in the Spanish and European fashion press in publications like Vogue Colecciones, Woman, Which Magazine, EuroDesign and InLook.

Attained a distinguishing identity of the "product" making it possible to identify a "yo.mi.mio" bag in the marketplace.

Education

Post Grad, Management in Fashion Business - Pompeu Fabra, Barcelona, 2007-2008.

Degree in Fashion and Textile Design - University of Buenos Aires, 1998-2002.